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Why Do Vehicles Need Paint Protection?

Updated: Aug 8, 2022

Car manufacturers do many things right—but paint isn’t at the top of that list. Paint chips, pits easily, and micro-scratches on all vehicles, but especially on dark-colored cars. It can cause the paint to look greyish or milky. Paint chips on obvious areas such as the bumper and the hood, but it also chips often in less common places such as in front of the rear wheels. Car owners who drive in places with tough winters where they use salt and sand on the road (like my home in Pennsylvania!) report that the paint on the bottom of their vehicles degrades heartbreakingly fast.

The paint on new vehicles can be thin. That’s common among many new cars, unfortunately. Thinner paints look better when new, and they’re also quicker and cheaper for manufacturers to apply. As an industrial engineer coming from the automotive industry, I know that the paint application step is always the limiting factor in building cars. So, the more vehicles you can paint per day, the more vehicles you can build per day. If you can hasten the paint application, you can get that assembly line moving faster!

With today’s patience challenged drivers all around, careening past you on road

shoulders and kicking stones up onto your car, your vehicle is at greater risk for paint chips more than ever.

Your car is only brand new once. Why not protect it now so it stays pristine for years? The danger is, without proper paint protection, you might later need to do much more expensive repainting and body work. (Even worse: Not all body shops do good work. Some do terrible work, and your car could come back to you looking worse than before.)

Fortunately, you can protect your vehicle’s paint effectively and efficiently— with paint protection film (PPF), ceramic coating, and proper car-washing procedures.

Ceramic coatings can be applied on top of paint protection film. But paint protection film should always be done first before a ceramic coating is applied.
Happy Clients - Paint Protection Film 1st - followed by a Ceramic Coating - Ultimate Paint Paint Protection for this new Tesla Model S

For paint protection film and ceramic coating packages, pricing, and more visit us at

About the author: Bill Fetter’s passion for cars started at an early age, as he loved anything with wheels. Through his childhood, Bill observed his dad’s work as a mechanical engineer turned marketing manager and proud lifelong employee of General Motors. During high school, Bill honed his passion for cars by hand-washing and detailing his neighbors’ vehicles. Knowing he wanted to be in the automotive industry, Bill earned a degree in Industrial Engineering from Kettering University in Flint, Michigan. He’s worked as an engineer in the automotive manufacturing, medical device, steel industry, and pharmaceutical manufacturing fields.

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