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We Do Quality, Quality, Quality—and Customer Service

Updated: Nov 28, 2023

Our mantra at Immaculate Paint Protection is simple—but powerful: We do quality, quality, quality—and customer service.

This mantra helps orient our efforts and maintain our focus on our customers. We put our customers at the center of everything we do. What does that mean and how do we do it?

When I opened Immaculate Paint Protection in 2018, I knew that the key to the long-term success of my company is a loyal customer base. I knew from my experience as a consumer and from my research into starting my own company that the keys to creating a loyal customer base are quality and customer service.

Just a few years later, the majority of our work is from repeat customers. Some months, more than 80 percent of business at Immaculate Paint Protection is from repeat customers. When our customers come back and trust us again with a major financial purchase, it’s a tremendous compliment.

Here’s how we break down quality three ways and focus on customer service.

Quality information: We’re all on information overload these days. At my shop, we respect our clients’ time by providing great information. In fact, our information is so good our competitors have tried to steal it.

We offer quality information to help our customers choose the right products for their vehicles on our website, in our videos, and even in our email responses. We also educate our customers about our hassle- and haggle-free pricing to establish an honest relationship with them.

Quality materials: We buy and install the best materials available at Immaculate Paint Protection. There really is a difference in the quality of paint protection products. Anyone who says they are all the same is at best ignorant or at worst running a scam—in it for a quick buck. We’ve turned down offers to sell more well know materials that would have been great for sales. Instead, we use top-quality products by manufacturers that are innovating the technology.

For example, the new ceramic coatings we use offer a great warranty—from a single coat. The coating is better, and now we don’t have to sell clients a more time-consuming, more expensive, less durable multiple-coat system.

Quality craftsmanship: At Immaculate Paint Protection, we have tightly defined processes in place and excellent training to set up our associates for success. Consistency is the heart of quality. We’ve found the best ways of taking care of your vehicle at Immaculate Paint Protection. The processes help set expectations for quality, and they empower our associates to deliver top notch work every time. We use technology to computer-cut our paint protection film. This provides a better installation and avoids unnecessary and potentially damaging disassembly.

Customer service: We are privileged and honored to take care of our customers and to protect their new vehicles. We respect our customers by listening to their needs and by providing suggestions that are best for them. We update them throughout the process, and we educate them on how to care for their vehicles. We are passionate about cars, and we care for our customers’ vehicles just like we care for our own.

Most of all, we are honored that our customers allow to be part of the major life event of purchasing a new vehicle. We are grateful that our customers want us to help protect their investments.

For paint protection film and ceramic coating packages, pricing, and more visit us at

About the author: Bill Fetter’s passion for cars started at an early age, as he loved anything with wheels. Through his childhood, Bill observed his dad’s work as a mechanical engineer turned marketing manager and proud lifelong employee of General Motors. During high school, Bill honed his passion for cars by hand-washing and detailing his neighbors’ vehicles. Knowing he wanted to be in the automotive industry, Bill earned a degree in Industrial Engineering from Kettering University in Flint, Michigan. He’s worked as an engineer in the automotive manufacturing, medical device, steel industry, and pharmaceutical manufacturing fields.


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